About BlondeLA.com
Hey, its Amber here! Welcome to BlondeLA.com, the virtual extension of Blonde. Blonde is a women’s clothing boutique located in Santa Monica, California, a few hundred yards from the beach. I opened Blonde in 2000, and it has had the good fortune of attracting an awesome customer base, fantastic lines from some awesome designers, and some good press in USWeekly, Los Angeles Magazine, Lucky, Adoreshop and InStyle to name a few.
In addition to featuring the latest must-have clothing, Blonde has become a beachside community where clients, clothing reps, designers, stylists and others come to relax by the beach, chat, do some business, buy some clothes or otherwise just hang out.
We decided that it was time to bring our beachside community to life on the internet at BlondeLA.com. Here is some of what you will find:
- A social community. The BlondeLA.com social community brings designers, store owners, stylists, models, photographers, and other professionals from the fashion industry together with each other and with those who are simply interested in fashion. Members can create a customized profile, upload videos, pictures & music, chat, network, provide members of the community with links to other fashion related websites (either their own or others) and much more. MySpace has become everybody’s space, so we thought we’d offer an easy to navigate community dedicated solely to fashion;
- An online store featuring must-have clothing and accessories with advice from us on sizing, styling and much more; and
- Free streaming videos in the community and store which will include “Blonde Up-Close”: profiles of the designers, celebrities, stylists, photographers, store owners, manufacturers, and others who are driving the fashion industry; and “Amber’s Closet”: a window into upcoming lines that will be carried on the site, sizing suggestions, trend reports, beauty tips, what’s going on in Blonde and much more.
So, welcome! I hope you enjoy shopping here, and I hope that you utilize the BlondeLA Community to network, chat and otherwise submerse yourself in fashion!
A couple of boring items here: BlondeOnline, LLC doing business at BlondeLA.com is the owner of BlondeLA.com (A separate business from Blonde, Inc.).
Finally, you will see some pictures of public figures on the BlondeLA.com site wearing some of the items that we sell. Please note that no endorsement by these public figures of the products and collections featured or offered for sale on BlondeLA.com was obtained or is implied or intended.
If you have any questions, comments, suggestions or the like, send us an e-mail at customerservice@blondela.com.

