BlondeLA.Com Privacy and Security Policy

About BlondeLA.com
Blonde (located in Santa Monica, California) is a beachside boutique that has been featured in several fashion publications including US Weekly, InStyle and Lucky.  Blonde’s internet counterpart, BlondeLA.com is a website dedicated to anything and everything fashion related.  Within the walls of BlondeLA.com, members will be able to: (i) shop in the BlondeLA.com store; (ii) create customized profiles and interact with professionals in the fashion industry and those simply interested in fashion in BlondeLA.com’s social community; and (iii) view free streaming video profiles of Amber’s Closet (the owner of Blonde) which will provide its members with styling and sizing tips, a window into upcoming lines and general fashion advice, and Blonde Up-Close which will profile the designers, stylists, celebrities and others driving the fashion industry. 

We believe in providing you with a safe and secure experience in shopping and community.  Our Privacy and Security Policy is intended to protect your privacy and ensure that your personal information is handled in a protected and responsible manner.

BlondeLA.com takes online privacy seriously.  If you have any questions or comments about this online privacy, please e-mail us at privacy@blondela.com.

Policy Summary

BlondeLA.com’s use and collection of information

We use information we have collected about you to provide you with the very best fashion and personal style news, products and services and overall shopping experience.  We do not sell you personal information to third parties for any reason.  We do not disclose your personal information to unaffiliated third parties who may want to offer you their products and services unless you have requested or authorized us to do so.

We may use a user’s e-mail address to send updates, a newsletter or news regarding BlondeLA.com’s service.  Users may choose not to receive e-mail of this type by opting out of such services.

Sensitive Information:

Your name, address, phone number, e-mail address, and personal shopping preferences will not be shared with any third party except:  under legal subpoena; and to complete a transaction securely through PayPal Pro when you request to purchase items in your shopping bag. 

Other information:

BlondeLA.com or one of BlondeLA.com’s authorized service providers may track aggregate traffic patterns throughout BlondeLA.com.  We may use aggregated, statistical information to describe our customer audience, products and services, and to develop partnerships with third parties to offer products and services, which we believe our customers may be interested.

By using our website, you consent to the collection and use of your personal information.  In addition to reviewing our Privacy and Security Policy, you should also read our Terms of Use Agreement.  Your use of BlondeLA.com constitutes your agreement to its terms and conditions.

Our Privacy and Security Policy Will Change Over Time

BlondeLA.com will continue to evolve over time.  As such BlondeLA.com will take advantage of technologies to improve the services we provide.  Accordingly, we encourage you to refer to this Privacy and Security Policy from time to time to stay informed of most current privacy policy practices.  Your continued access and use of BlondeLA.com will constitute your acceptance of any changes or revisions to our Privacy and Security Policy.

Public Areas

Any information disclosed in public areas of BlondeLA.com is public information that may be viewed and collected by any party.  We cannot control the use of information disclosed in the social networking (e.g., your personal profile), forum boards and other public areas of our site.  You should exercise caution when disclosing information, including photos or images, in these public areas.  BlondeLA.com reserves the right to remove any information at any time from our site that we deem inappropriate or for any other reason.

Security Practices

We maintain physical, electronic, and procedural safeguards that are designed to guard our users’ personal information.  Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure.  As a result, while we strive to protect your personal information, BlondeLA.com cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.  In the event of a breach of confidentiality or security of your personal information, we will notify you as necessary so you can take appropriate protective steps.  Unless you indicate otherwise, we may notify you under such circumstances using the e-mail address you provided to us when you registered with BlondeLA.com.

Invitations and Other Communications to Non-members

BlondeLA.com members can invite friends to join the service by sending invitation e-mails via our automated invitation system.  BlondeLA.com stores the email addresses that members provide so that the respondents may be added to the friend’s list of the member sending the invitations, and also to send reminders of the invitations.  BlondeLA.com does not sell these email addresses or use them to send any other communication besides invitations and invitation reminders.  Recipients of invitations from BlondeLA.com may contact BlondeLA.com and request the removal of their information from our database.

Cookies/How are they used?

BlondeLA.com may use cookies to collect or log certain information.  A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve.  We may use cookies for some administrative purposes.  For example, we may use cookies so our customers do not have to enter their passwords every time that they visit the site.  The cookies will not contain information that will enable anyone to contact our users via telephone, email or any other means.  If our users are uncomfortable with the use of cookies, they can set their browsers to refuse cookies.  Certain services, however, could be dependant on cookies and our users may disable those services by refusing cookies.

Advertising networks serving ads of BlondeLA.com may also use their own cookies.  BlondeLA.com does not control these cookies or the data collection practices of these companies.  For more information about these companies’ separate privacy policies, you should contact the advertising network directly.

Advertisers on BlondeLA.com

We may deliver ads ourselves or use third-party advertising companies to serve ads on BlondeLA.com.  Third-party advertising companies may employ cookies and action tags (also known as single pixel gifs or Web beacons) to measure advertising effectiveness.  Any information that these third parties collect via cookies and action tags is not connected to personally identifiable information, such as your name and e-mail address.

Links to Third-Party Sites

BlondeLA.com (and member profiles within BlondeLA.com’s community) may contain links to third-party sites.  Please be aware, however, that BlondeLA.com is not responsible for an cannot control the privacy policies of these other sites or their practices.

Privacy and Security Policy Applies To U.S. Customers

BlondeLA.com is hosted in the United States and is intended for U.S. visitors.

This Privacy and Security Policy applies to customer relationships established in the United States.  Parts of this Privacy and Security Policy may not apply to visitors outside the United States.  Like almost every website, BlondeLA.com may be accessed by an international audience.  If you are a non-U.S. visitor to BlondeLA.com, by visiting our website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes of identified in this Privacy and Security Policy.  In addition, such data may be stored on servers located outside your resident jurisdiction, which may have less stringent privacy practices than your own.  By providing us with your data, you consent to the transfer of such data.

BlondeLA.com is not for use by Children

Children are not eligible to use BlondeLA.com.  We ask that minors (under the age of 18) only use BlondeLA.com in conjunction with parents and guardians.  Children under the age of 13 should not send any information about themselves to BlondeLA.com.  If a child under 13 submits information through any part of BlondeLA.com, and BlondeLA.com becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible.  Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.

Contacting the WebSite

If you have any questions about this Privacy and Security Policy, the practices of this site or your dealings with BlondeLA.com, please contact us at:  privacy@blondela.com (2430 Main Street, Santa Monica, CA 90405).

BlondeLA.com is committed to quality customer experience.  We are constantly reviewing your feedback to improve and enhance your shopping experience.  Please let us know what you think.  Send us an e-mail to CustomerComments@blondela.com.

This privacy was last revised on May 20, 2006.

BlondeOnline, LLC & Blonde, Inc.

BlondeOnline, LLC, doing business at BlondeLA.com is a separate entity from Blonde, Inc.  Any inquiries regarding BlondeLA.com should be directed to BlondeLA.com at the e-mail addresses listed above, and not to Blonde, Inc.